Sunny Smiles Pediatric Dentistry
Pediatric Dentistry · Austin, Texas
A bold, playful identity built to shrink a child's fear of the dentist.
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A new pediatric practice needed a brand built entirely around reducing a child's fear and reassuring parents that this is a practice for kids specifically, not a family practice that happens to see children.
Who it's for
Parents of children ages 2 to 12, deciding heavily on whether the child will actually cooperate and feel safe.
Brand personality
Playful, warm, a little whimsical, without undermining the clinical competence underneath.
How we solved it
A bright, saturated but not garish palette of coral, sky blue, and sunny yellow.
Rounded, friendly typography that signals safety and fun.
A simple mascot or character mark usable across wall decals, the site, and a coloring page, without becoming the whole identity.
A recurring illustration motif that carries across print and digital.
Logo suite
Brand system
In the practice
What shipped
- Logo, primary mark plus a simplified icon or mascot
- Color palette and typography system
- Brand pattern and illustration style guide
- Applied mockups: exam-room signage, a no-cavity club card, social profile kit
Lumen Aesthetics & Wellness
Med Spa & Aesthetics · Website design
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