Expert advice on websites, design, and digital strategy for modern healthcare professionals.
If your practice accepts Medicare or Medicaid, the May 2027 HHS digital accessibility mandate isn't just a website problem; it's a revenue problem. Here's what federally funded healthcare and wellness organizations need to know right now.
Google holds healthcare websites to a higher standard because inaccurate medical information can directly impact patient health, making strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals essential for search visibility. As AI-generated content becomes more common, practices that pair AI with genuine clinical expertise, transparent authorship, and credible, experience-driven content will be best positioned to earn both Google's trust and their patients'.
Many healthcare organizations treat HIPAA compliance as a one-time project, but websites and technology rarely stand still. Here's why ongoing oversight is essential to maintaining a secure and compliant digital presence.
Accessibility overlays are a cosmetic, legally indefensible shortcut that puts medical practices at greater risk of ADA lawsuits, privacy violations, and patient safety issues, making proper code-level remediation the only reliable path to WCAG 2.1 AA compliance.
Patients form an opinion about your practice in seconds. If your website isn’t clear, fast, and trustworthy immediately, they move on, often for good.
Patients aren’t just choosing providers, they’re choosing experiences. Today, reviews and real patient stories often carry more weight than credentials alone.
Embedding or linking to Google Maps on a medical practice website can unintentionally create HIPAA compliance risks, because Google may collect identifiable user data without a Business Associate Agreement, potentially exposing protected health information.
