Lumen Aesthetics & Wellness
Med Spa & Aesthetics · Scottsdale, Arizona
An editorial, membership-driven web experience in a market of look-alike wellness feeds.
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A membership-driven med spa competing in a crowded market where every competitor's site looks like a wellness Instagram feed. It needed a site that felt editorial and premium rather than trend-chasing, with membership tiers presented with total clarity.
Who it's for
Primarily women 28 to 55 on a repeat-visit, membership model, browsing aspirationally and visually.
Brand personality
Minimal, editorial, and confident. A fashion publication, not a med spa template.
How we solved it
Generous negative space and a restrained neutral palette with one confident accent, distinct from the surgeon's editorial treatment.
Typography closer to a fashion or lifestyle magazine than a typical med spa site.
Mood and texture-driven photography, skin close-ups and treatment-room ambiance, over literal before-and-after grids.
A membership page where the tiers are unmistakably clear, the business model lives or dies on it.
The website
Membership and services
Brand in context
What shipped
- Homepage design, desktop and mobile
- Membership and pricing page with clear tiers
- Service menu (facials, injectables, laser) with clear hierarchy across many offerings
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