Marchetti Aesthetic Surgery
Plastic Surgery, Dr. Elena Marchetti, MD · Chicago, Illinois
A premium, physician-led identity built on precision and discretion, not influencer gloss.
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A solo plastic surgeon building a practice on precision and discretion, competing against larger med-spa-adjacent groups with flashier, more transactional branding. The brand needed to read as premium and physician-led, closer to a high-end architecture firm than a med spa.
Who it's for
Higher-income patients aged 35 to 60 researching a significant, considered purchase, who value credentials, subtlety, and trust over trendiness.
Brand personality
Refined, quiet confidence. Editorial rather than commercial.
How we solved it
A restrained, sophisticated palette: ivory, deep charcoal, and a single considered accent.
Generous white space and refined serif typography that carries authority.
Architectural, editorial photography focused on the environment and the physician's credibility, not homepage before-and-afters.
A dedicated, high-trust credentials page, the page that does the most persuasive work in this specialty.
The website
Brand identity
Collateral and space
What shipped
- Full brand identity: logo, palette, typography, collateral
- Homepage design, desktop and mobile
- Meet Dr. Marchetti credentials and bio page
- Before and after gallery, gated behind age and consent confirmation
The gated before-and-after gallery is both a real conversion pattern for this specialty and a quietly compliance-aware detail: consent confirmed before sensitive imagery loads.
Accessibility and privacy are part of the design, not a caption on it.
Cascade Family Chiropractic
Chiropractic · Website design
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