Cascade Family Chiropractic
Chiropractic · Bend, Oregon
Elevating an existing modest brand into a fast, mobile-first site, without a full rebrand.
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An existing, functioning practice with a simple wordmark and green palette had an outdated, slow, non-mobile site that undersold the quality of care. The work was to elevate the brand within its own constraints, not replace it.
Who it's for
Active adults 25 to 55 managing pain, sports recovery, or general wellness, browsing mobile-first.
Brand personality
Clean, fast, and functional. Confident restraint over decoration.
How we solved it
Use the existing evergreen green as a considered accent, not a dominant color, and let white space and clear typography do the work the old brand couldn't.
Design mobile-first, matching how this audience actually browses.
Real treatment-room photography instead of generic stretching stock.
A simplified new-patient flow and a booking page with clear appointment-type selection.
Desktop and mobile
In the practice
Brand in context
What shipped
- Homepage design, mobile-first, desktop and mobile
- New Patient page with a simplified intake flow
- Booking page with appointment-type selection
The simplified intake flow is designed HIPAA-aware from the first field: it collects only what it needs, and makes clear what is and is not protected health information.
Accessibility and privacy are part of the design, not a caption on it.
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